About Rethinking Lab
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The Who
Jing turns psychology and behavioural insights into strategy, design, and content that moves people to act.
She helps you:
- Align product design and business strategy with human behaviour
- Build communities people genuinely want to belong to
- Create content and experiences that connect and convert
Her background spans technology, telecoms, community building, and hospitality, working with organisations including Meta, IBM, fast-growing start-ups, and the Irish Hotels Federation.
The most powerful work starts with understanding people.
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The Work
- Global Women in Gaming — Meta | Scalable global programme combining community, content, and digital platforms.
- International Growth | Market entry, global expansion, and go-to-market frameworks.
- Account-Based Marketing | Enterprise ABM strategies driving pipeline growth.
- Branding & Rebranding | Brand positioning, identity, and transformation programmes.
- Digital Marketing Transformation | CRM, automation, and scalable marketing systems.
- Community Building | Ecosystems, platforms, and belonging-driven communities.
- Experience Design | Events, digital experiences, workshops, and content.
- Communication Strategy | Messaging, engagement, and relationship frameworks.
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Refined Industry Experience
- Gaming
- Media & Entertainment
- Telecommunications
- Social Media & Digital Platforms
- Hospitality & Travel
- Financial Services
- Education & Learning